Hi, I’m Rubén Reyes
Digital Designer
WEB DESIGN
I design clear, engaging websites that are easy to navigate, built to explain what a brand offers and turn visitors into clients.
UX/UI
I design websites and apps that are clear, intuitive and easy to use, helping people find what they need without friction.
GRAPHIC DESIGN
Visual assets for brands and companies, from campaigns, presentations and signage to packaging, catalogues and print.
BRAND IDENTITY
I shape brands with a clear, consistent and recognisable identity, so they communicate who they are and connect better with people.
ONE PROFILE, SEVERAL DISCIPLINES
I design digital experiences, identities and visual solutions combining aesthetics, usability and brand vision.
E-commerce Operations & Performance
My e-commerce work combines design, operations and business analysis.
I have hands-on experience managing stock, SKUs, catalogues and product databases, keeping online store information up to date, structured and aligned with commercial needs.
I also analyse metrics such as conversion, sales trends, product and collection performance and shifts in demand, using that data to spot opportunities and improve the shopping experience.
This lets me connect UX/UI, product and performance, making design decisions based not only on aesthetics or usability, but on results.
I also have working knowledge of compliance, including privacy, cookies and data protection.
Fashion & retail
Heimvorteil is the official merchandise store of five sports clubs in Dresden, with its own line inspired by the city’s identity, culture and symbols. A project that brings sport, fashion, retail and local identity together under one brand.
Role
Graphic design · Creative direction · UX/UI · Shopify
Challenge
Build a visual universe that unites five sports identities and an own line tied to Dresden, carried consistently across product, campaigns, retail and e-commerce.
Hospitality
La Latina is a restaurant in Lausanne, part of a restaurant group, for which I developed a new visual identity that takes the brand’s Latin character into a more contemporary, refined and recognisable language.
Role
Branding · Creative direction · Graphic design
Challenge
Create an identity with its own personality, consistent across every touchpoint of the restaurant: brand image, menus, façade, print, packaging and visual communication.
Home décor
FancyHaus is a home décor brand specialising in decorative vinyls that make it quick, simple and affordable to transform and personalise a space. Its collections follow the latest interior trends, offering versatile ways to refresh a home without major works.
Role
E-commerce · UX/UI · Shopify
Challenge
Design an online store that turns a highly visual product into a simple, intuitive, mobile-first shopping experience.
Energy
Tornasol Energy specialises in DIY solar energy, making self-consumption simpler and more accessible. Its innovative, easy-to-install solar kits let homes and businesses generate their own energy in a practical, sustainable way, with no building work.
Role
E-commerce · UX/UI · Shopify
Challenge
Create an online store that turns a technical, fragmented offer into a clear, sales-focused shopping experience.
MOBILE FIRST
77% of retail website traffic now comes from mobile devices, compared with 23% from desktop. During peak trading periods, smartphones also generate close to 70% of online orders.
That makes mobile-first design a strategic decision for any e-commerce: design first for the screen people use most, prioritising navigation, content, product selection and checkout, then adapt the experience to other devices.
Download
my CV
AROUND THE WORLD
Designing for different markets, cultures and audiences
with a global mindset and a local understanding.
I work with agencies, studios and companies, on specific projects or joining teams on an ongoing basis.
